How to stand out with an uncopyable edge.
I made Ethos for every creative, coach, and solopreneur with real depth. This is a positioning programme unlike any other. Without the need of AI. Fully aligned with how you walk the world.
Roel W.T. Cruys
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
How to stand out with an uncopyable edge.
I made Ethos for every creative, coach, and solopreneur with real depth. This is a positioning programme unlike any other. Without the need of AI. Fully aligned with how you walk the world.
Roel W.T. Cruys
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
How to stand out with an uncopyable edge.
I made Ethos for every creative, coach, and solopreneur with real depth. This is a positioning programme unlike any other. Without the need of AI. Fully aligned with how you walk the world.
Roel W.T. Cruys
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
ETHOS
ETHOS
The old way of selling is breaking.
And the new way works in your favor.
The old way of selling is breaking.
And the new way works in your favor.
The old way of selling is breaking.
And the new way works in your favor.
Human Nature · Art
Human Nature · Art
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
“My website finally sounds like me. What Roel helped me create is one-of-a-kind — I challenge you to find something similar out there.”
Kévin Fornier
CEO Coach for top-tier leaders
“What’s unique about Roel is he gave me a language that is fully me AND pulls me into a whole new realm of my craft.”
Pete Longworth
Internationally acclaimed photographer—trusted by Simon Sinek, Gabby Bernstein and the Obamas.
“Your storytelling has brought the Dragon Academy story to life in the most beautiful way.”
Cheryl Lee Mainland
A Harvard + LBS-sharpened, 3-exit founder Dragon Mom who turns epic storytelling into world-class EdTech
“To dive in with someone who has a complicated vision, Roel’s gift is pulling it out of them, and creating an offer that's unique in the world.”
Jordan Luke Collier
Literary Artist & men’s leadership guide (10+ years shaping modern masculinity)
“We highly recommend anyone building an (impact) brand to work with Roel.”
Anne Pleun Van Eijsden
Founder award-winning BCorp, Paper on the Rocks
“Will always recommend Roel to any brand seeking to innovate in brand and content strategy.”
Mariana Schraub
Founder Vincitables (Hospitality tech)
“He gave us a language we couldn’t have surfaced in decades.”
Frank Hyde
Co-founder of SeaTrek Sailing Adventures.
"Roel is an alchemist. He captured the essence of the Buzz Women movement in simple, powerful words. Intent is a rare skill in an increasingly artificial world. If you want genuine intention, pick this guy!"
Dave Jongeneelen
Co-founder of Buzz Women & Better Meetings
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture
"ETHOS is like a personal trainer for your offer and positioning. It helped me clarify the value I bring to my clients and express it in ways that actually matter to them.”
Zal Dastur
Strategic Decision Partner
“I thought I had a boring story, but through his eyes and excitement I've become inspired and confident to share. More than a copywriter - he's a story healer.”
Geff Blaenk
Creative Designer for Social Impact Brands
“This course is a map to finding both your edge and creating an offer in alignment with your gifts; Roel's the map-making magician; follow his cues, and there's gold to be found.”
Remington Cooney
The Art of the Wild Monk
“Roel brings a magic edge combining strategy with poetry, building narratives that stay with you while capturing the heart of the mission.”
Jorik Dozy
Founder, Creative Director & Filmmaker at Studio Birthplace
"Before I wasn't sure where I was going professionally and didn't feel aligned with my industry. Now I'm driven by a value aligned purpose which is not mutually exclusive with the core work itself.”
Matej Navara
The Disconnect Tech Architect
“I’ve had so many AHA moments in ETHOS. Now I can actually voice why I’m different.”
Anastasiia Navara
Voice coach and founder
“Yes it’s so worth it. Roel manages to not just refine the texts, but lifts the piece to a whole new level. One where my brand image follows.”
Jonas Freeman
Founder of Good Karma Sea Moss, regenerative blue-economy venture